Good Vibrations is one of the oldest sex-positive female oriented sex shops in the United States, which were launched to provide a "clean, well-lighted" alternative to conventional "adult" bookstores. Following the New York retailers Adam & Eve, which opened in 1970, and Eve’s Garden from 1974 where men were only allowed in the company of women, sex educator Joani Blank founded Good Vibrations in San Francisco's Mission District in 1977. Originally a retailer of books and sex toys, it has added on adult sex films, including its own movie production line, and has opened up three more stores, today covering coast to coast.

Good Vibrations presents itself as "a diverse, woman-focused retailer providing high-quality, sex-positive products and non-judgmental, accurate sex information through our clean and comfortable stores, catalog, web site, wholesale division, product and movie production lines in order to enhance our customers’ sex lives and promote healthy attitudes about sex." A personal fan for years, I vouch for the quality of their products and information and am proud to now be an affiliate of their sex-positive value oriented team. When safety concerns over phthalates in sex toys arose, Good Vibrations were among the first companies to remove those products from their shelves and launching a new line of Ecorotic® Green Sex Toys.

Although the emphasis of Good Vibration is on items that provide healthy consensual physical stimulation, they also carry books that focus on sexuality, relationships, love, gender, health, and reproduction.