“It really sends the message that you’re not worthy right now to put on a suit,” said Malia Mills, a swimsuit designer whose brand’s motto is “Love Thy Differences.” Ms. Mills, 44, said shoppers often declare in one of her 10 stores: “I just wanted to see what you had. I’m coming back when I lose five pounds.”
As our culture increasingly enshrines physical perfection, the bikini has come to inspire dread and awe. It wasn’t always so. In the 1960s, when bellybutton-baring suits first became popular in America, “it was a youthful phenomenon definitely,” said Sarah Kennedy, the author of “The Swimsuit: A History of Twentieth-Century Fashions.” Then the high-fashion set and movie stars began to put on bikinis, and by the ’70s, she said, the bikini was “worn by all ages.” Read More >>
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